The keto diet craze has been dominating the conversation around healthy eating habits for a while now, but Portland City Leader and Army Airborne veteran Arron Barnes wants you to know that this is no fad diet. The high-fat, high-protein and low-carb diet that we know as keto has been around since the 1920’s and Barnes has first hand experience with the benefits of the practice. Barnes began his company Keto Butta in 2016 after making the switch himself. After suffering from the overgrowth of some bad gut bacteria, Barnes began experimenting with cutting out carbs and sugar. He immediately noticed a positive change in his health and committed himself to the keto way of life both for the benefit of his own health and for the benefit of his family.
“I try to put myself in other people’s shoes. If my parents were sick, I would appreciate it if they made the health changes they needed to to be around for a longer period of time. So I’m trying to do the same thing for my kids.“
Although the thought of eating endless high-protein and high-fat foods may seem easy at first, making health-conscious decisions regarding what you put into your body can leave you with a smaller arsenal. Keto Butta was Barnes answer to that issue. He found himself mixing in different ingredients to almond butter to ward off food boredom and fell in love with his creations as a snack. From there, he tapped into his pre-existing entrepreneurial prowess to launch the company.
Barnes’ path to becoming an entrepreneur arguably started when he joined the Army in 1989 and chose to focus on telecommunications. His decision to join the field came from his foresight into the importance of having an expertise to apply after the military. When he left, he made good on his prediction and joined the booming telecommunications world. It was while working full-time that he took his first shot at launching a company. He began crafting health-conscious juice with produce he sourced from local farmers markets and was soon selling to his customer niche online. Since then, he’s learned a couple of lessons as a business owner that he’d like to share with fellow veterans wanting to tackle entrepreneurship.
“It will cost you more and take you longer than you think to get started. You can find success, though. Surround yourself with good people and mentors [and] prepare as much as you can while you’re still in the military. Reach out to organizations like Bunker Labs.”
The Bunker Labs Portland chapter launches on December 5th, learn more about the chapter here and check out City Leader Arron Barnes’ Keto Butta here.